We are exhibiting at the above shows from September 7th to 9th, 2022.
This is the 4th exhibition since the first exhibition in 2019, and will
mainly introduce “KOHARU”. We appealed the difference from ordinary
silk, and furthermore, we focused on [heat retention and deodorization]
among the five advantages of silk. In addition, we have prepared a tool
that can visually appeal the difference in air content.
■ Background of KOHARU development
Founded 57 years ago, the long-established silk professional “Hasegawa
corporation” provides high-quality, carefully selected silk yarn to
countries around the world, and launched its own brand “HASEGAWA” in 2018.
At the same time, we launched a project to “develop a silk that has
never been seen before” and released products using “KOHARU” yarn that
took about 6 years to complete.
The general image of silk is that it is “smooth, glittering” and cool to
the touch, but “KOHARU” products have a premium and soft texture that
overturns that notion. By raising the yarn itself, when it is knitted,
it becomes airy and fluffy, making it a soft and warm miraculous silk.
At this gift show, we will introduce various products using “KOHARU”. In
addition, two new salespeople will be added to conduct BtoB sales of
“KOHARU” products from a fresh perspective.
■ The 94th Tokyo International Gift Show 12th LIFE × DESIGN @ Tokyo Big
Sight East Exhibition Hall East 4/5 Hall East 4-T32-16
