MENU
Japanese English Chinese

NEWS

2022.02.25

Exhibited at “PITTI IMMAGINE FILATI” in Italy for the first time in 2 years

Exhibited at “PITTI IMMAGINE FILATI” in Italy for the first time in 2 years

We exhibited at “PITTI IMMAGINE FILATI”, an international trade fair for yarn and knit materials held in Florence,
Italy from February 2 to 4, 2022.

Due to the influence of the new coronavirus, the exhibition that had been continued until then was postponed from 2020. During that time, we have actively held virtual exhibitions, online business negotiations, and new work announcements by YOUTUBE, and have built and responded to new overseas sales styles.

However, as businesses around the world gradually began to support with corona and struggled with overseas business trips, we decided to exhibit in order to catch the air at the site as soon as possible.

This exhibition was a small venue with strict management, and it was full of tension that we had never experienced. Many business talks were made, including major European companies.

This time, the product that received the most response was the tube-type yarn with a core. In addition, we received many high praises for “KOHARU” of spun silk yarn. We were able to feel the demand and potential for the variations of silk materials and design twisted yarns that we are good at.

Interview with Mishima Sales Manager, who actually went on a business trip to Italy

“Under strict regulatory conditions, we were able to actually meet buyers from each country who visited us, and the live feeling that we could not taste online was alive and well. Many European customers were pleased with our exhibition after a long absence. Taking this exhibition as an opportunity, we would like to further strengthen our system to supply products with short delivery times, high quality, and stable prices without slowing down in the world-wide fluctuations of yarn’s supply chain. Furthermore, we would like to utilize the experience of successfully completing the overseas exhibition in an unprecedented situation like this time for the future development of our company. “

長谷川商店イメージ01
長谷川商店イメージ02
長谷川商店イメージ03
長谷川商店イメージ04
長谷川商店イメージ05
長谷川商店イメージ06
長谷川商店イメージ01
長谷川商店イメージ02
長谷川商店イメージ03
長谷川商店イメージ04
長谷川商店イメージ05
長谷川商店イメージ06
PAGE TOP