Workshop to learn and experience silk with “3 kinds of silk comparison set”
-Share experience value and aim for corporate growth with B with F-
On February 17th and 18th, 2022, a business meeting for BtoB “19th JAPAN YARN FAIR” and a product sales for BtoC “Nuno no ichi” will be held at the Ichinomiya City General Gymnasium in Aichi Prefecture.
We participated in both, and took advantage of this rare opportunity, a workshop with a silk mini course that both wholesalers and individual guests can participate in.
At the time of the workshop, we developed a “three kinds of silk wearing comparison set”, which is a wrist cover made by knitting silk filament yarn, spun silk yarn, and silk noil yarn. Participants will actually wear this and learn about silk while experiencing the differences in materials, and then participate in the Silk Workshop.
This event was triggered by a workshop for children in 2021. After learning about the three types of silk, the children chose yarn themselves to make their own silk misanga. Having witnessed the “explosive excitement” and “joy of completion” of the children at that time, we wanted to convey this experience more and launched this project.
Our goal is to “learn, share, and share new experience value,” regardless of whether it is a wholesaler or an individual guest. Through this project, we will create a HASEGAWA fan “B with F (Business with Fan)” and aim for corporate growth together with the fans.
The 3 types of silk comparison set will be distributed free of charge at “19th JAPAN YARN FAIR”, “Nuno no ichi”, and “Workshop”.
We exhibited at the yarn exhibition “Pitti Philatti” held in Florence, Italy from February 2nd to 4th, 2022, and the set was very well received by European designers and became a new business opportunity.
After commercializing the product, it is scheduled to be sold in April 2022.
<Event details>
“19th JAPAN YARN FAIR” A business meeting specializing in yarn. As a professional of natural fiber yarns mainly made of silk, we will exhibit yarns and fabrics and send out the latest information.
(Only wholesale guests can participate)
Details: https://www.fdc138.com/fashion/promotion/jy/
“Nuno no ichi” Introduces and sells the finest silk knit products produced with our yarn.
(Wholesale and general guests can participate)
Details: https://bishu-japan.com/news/430
“Workshop with silk mini course”
(Wholesale and general guests can participate)
・ Making silk misanga ・ ・ No reservation required, 500 yen each time
・ Silk hand-woven experience ・ ・ Advance reservation required, 2,000 yen each time
Silk hand-woven experience reservation form:
https://www.supersaas.jp/schedule/HasegawaKnitProduct/%E5%B8%83%E3%81%AE%E5%B8%82
