Nikkei MJ <Reason for Naming>
New product brand “COCO X SILK” was posted (December 22, 2021).

COCO X SILK

This is a silk dogwear brand name launched by Hasegawa corporation (Ichinomiya City, Aichi Prefecture), which handles natural fibers. Taking advantage of the characteristics of natural silk, such as excellent breathability, humidity control and deodorant properties, they have developed clothing for dogs and gloves for owners.

The name incorporates the acronym “CO” for “COLORFUL” and “COMFORT” and the comfortable “COCO”. Expressed with “X (hang)” and “SILK” to directly convey the commitment of the material. The reading is “COCO by Silk”.

It was easy to imagine the development concept of “a stress-free product for both pet dogs and owners,” and it was adopted because the pun was good.