Posted in Textile News on March 26, 2021

The product sales strategy of Hasegawa corporation (Ichinomiya City, Aichi Prefecture), which mainly handles silk and natural fibers, continues to evolve. In addition to online shops and crowdfunding, they are also strengthening sales at direct sales shops. They directly appeal to consumers the goodness of natural fibers and also utilize them in B2B.

The product began to be sold around August 2016, and the number of varieties was gradually increased, centering on basic inner clothing miscellaneous goods. The big turning point was when they started selling mask kits around February last year when they ran out of masks and became a big hit.

After that, they increased the variety of masks including 3D structure masks produced by their own WHOLEGARMENT knitting machine, and commercialized neck warmers in winter. They created hit products one after another with fashion accessories around the face where you can easily feel the goodness of natural fibers.

Sales methods have also diversified. They are trying to improve the operation of their own EC while continuing to improve. CF has also been exhibited multiple times. Opportunities to exhibit at department stores for a limited time are also increasing. The direct sales store “Shop Hasegawa” at the head office has also been expanded and full-time sales staff have become established. We will continue to strengthen our product sales strategy and use successful cases for B2B.