Published in Senken Shimbun on March 18, 2021
<Polished to a silk comprehensive company>
Masaru Hasegawa, the founder of Hasegawa corporation (Ichinomiya City, Aichi Prefecture), a comprehensive silk company, has retired as a consultant. His eldest daughter, Yoko Hasegawa, who had overseen overseas sales and general affairs, appointed as the new president, and her husband, Shingo Hasegawa, who had been in charge of the sales department, appointed as vice president. Under the new system, the policy is to “provide discerning products with a story at an affordable price.”
The company is headquartered in the Owari production area, which is the mainstay of wool, but its founding business is silk yarn sales. After that, “the founder leads the company with action under the banner of challenge” and became a material company that also has customers for famous European brands and designers.
On the other hand, they also introduced processing equipment and knitting machines to build an integrated production system from raw material procurement to yarn, fabric, and products. To improve its originality, its strength is that it also has a planning department that can design everything from yarn to products.
Under the new system, the vice president, who has a long sales department and a wealth of BtoB experience, and the president, who has experience in employee education and BtoC, will form the second generation of management. The company has grown into a company with 60 employees. The new president says, “In various parts of the company, female planning managers with coordinating ability and male sales managers with overseas sales experience have grown up. “
In addition to strengthening product development that meets consumer needs through BtoC, such as online shops and direct sales shops that started 18 years ago, they are also trying to utilize SNS such as video presentations on YouTube and Instagram that started last spring.
