{"id":5307,"date":"2024-09-26T11:01:46","date_gmt":"2024-09-26T02:01:46","guid":{"rendered":"https:\/\/www.hsgwc.co.jp\/en\/?page_id=5307"},"modified":"2024-09-30T09:48:55","modified_gmt":"2024-09-30T00:48:55","slug":"silk-journey","status":"publish","type":"page","link":"https:\/\/www.hsgwc.co.jp\/en\/features\/silk-journey\/","title":{"rendered":"SILK ON A JOURNEY"},"content":{"rendered":"<h2 class=\"heading is-lg\">Project on linking us directly to customers.<\/h2>\n<p class=\"c-lead\">Our tagline \u201cConnect people &amp; stir the heart.\u201d<br \/>\n  We have realized that only face-to-face communication at the pop up stores and exhibitions creates new value <br \/>\n  and new hope for developing another new product.<\/p>\n<p>  In our integrated system starting from the purchasing of raw materials, <br \/>\n  almost all of our staff are involved in one item in some way. <br \/>\n  As the celebration of our 60th anniversary in 2025, <br \/>\n  the president Yoko Hasegawa has started \u201cSilk on a journey\u201d project <br \/>\n  which she visits all over Japan to connect with customers by herself.\n<\/p>\n<div class=\"c-features-block is-thumbnail-left\">\n<div class=\"c-features-block__thumbnail\" data-aos=\"fade-up\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/img-silk-01.jpg\" alt=\"\" \/><\/div>\n<div class=\"c-features-block__content\">\n<div class=\"c-features-block__number\">01<\/div>\n<h3 class=\"c-features-block__title\">Pop-up store<\/h3>\n<div class=\"c-features-block__text\">Setting up the pop-up store by ourselves in each prefecture. The face-to-face communication can be made with president Yoko directly at the shop, which is totally different from faceless communication on SNS.<\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"c-features-block is-thumbnail-right\">\n<div class=\"c-features-block__thumbnail\" data-aos=\"fade-up\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/img-silk-02.jpg\" alt=\"\" \/><\/div>\n<div class=\"c-features-block__content\">\n<div class=\"c-features-block__number\">02<\/div>\n<h3 class=\"c-features-block__title\">Dramatic \u201cLimited neck warmer in 47 colors\u201d<\/h3>\n<p>We have created a neck warmer for this project from our highest grade spun silk yarn BON120 which clients in Europe have been using for many years. 47 image colors for each prefecture were chosen for this project, so we only have a limited quantity of this item.<br \/>\n      The brushed yarn named \u201cKOHARU\u201d produced from above mentioned BON120 is used for this item and is surprising people who touch the products because of its softness like cashmere. Our special neck warmer will gently envelop your neck.<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"c-features-block is-thumbnail-left\">\n<div class=\"c-features-block__thumbnail\" data-aos=\"fade-up\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/img-silk-03.jpg\" alt=\"\" \/><\/div>\n<div class=\"c-features-block__content\">\n<div class=\"c-features-block__number\">03<\/div>\n<h3 class=\"c-features-block__title\">Challenge \u201cLet\u2019s knit a circle together\u266a\u201d<\/h3>\n<p>We would like customers to knit the circle bigger and bigger. This is a magnificent project involves all over Japan to know how large we can make it at last. We have a multiplied BON120 for the hand knitting yarn, crochet hook and chair at the site. If you are a beginner, you can check our original movie before knitting. To enhance the mood, we bring the circle and tools with a suitcase.<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"c-features-block is-thumbnail-right\">\n<div class=\"c-features-block__thumbnail\" data-aos=\"fade-up\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/img-silk-04.jpg\" alt=\"\" \/><\/div>\n<div class=\"c-features-block__content\">\n<div class=\"c-features-block__number\">04<\/div>\n<h3 class=\"c-features-block__title\">Waku-Waku \u201cZANSHI SOCKS\u201d<\/h3>\n<p>When we produce our items, we cannot avoid some small cones left. The socks are produced from these small cones of our highest grade silk BON. This is the reason every single sock has different patterns and colors. Let\u2019s find your only one pair of socks in the world.<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"c-features-block is-thumbnail-left\">\n<div class=\"c-features-block__thumbnail\" data-aos=\"fade-up\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/img-silk-05_1.jpg\" alt=\"\" \/><\/div>\n<div class=\"c-features-block__content\">\n<div class=\"c-features-block__number\">05<\/div>\n<h3 class=\"c-features-block__title\">Waku-Waku \u201cStyle free silk warmer\u201d<\/h3>\n<p>Style free silk warmer is a popular item at our events. Brand new three colors will be presented only for this \u201csilk on a journey\u201d. Just right after you put this silk warmer on wrist or ankle, you will be caught soon in the warmth of silk. Cut your favorite color in your favorite length.<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"l-section is-md\">\n<h2 class=\"heading is-lg\">Check our X to know where we are now!<\/h2>\n<p class=\"c-lead\">Our president Yoko Hasegawa who is traveling all over Japan <br \/>\n    is updating the atmosphere of her trip and the impressive communication with the customers. <br \/>\n    You might be able to read some backstories behind our production process <br \/>\n    and the hard time for assembling the display booth.<\/p>\n<div class=\"c-block-button\">\n<div class=\"c-block-button__icon\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/09\/icon-yoko.png\" alt=\"\" \/><\/div>\n<p>    <a href=\"https:\/\/twitter.com\/tabisuru_silk\" target=\"_blank\" class=\"c-block-button__button\" rel=\"noopener\"> <span class=\"is-icon\"><svg width=\"1200\" height=\"1227\" viewbox=\"0 0 1200 1227\" fill=\"#000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n          <path d=\"M714.163 519.284L1160.89 0H1055.03L667.137 450.887L357.328 0H0L468.492 681.821L0 1226.37H105.866L515.491 750.218L842.672 1226.37H1200L714.137 519.284H714.163ZM569.165 687.828L521.697 619.934L144.011 79.6944H306.615L611.412 515.685L658.88 583.579L1055.08 1150.3H892.476L569.165 687.854V687.828Z\" fill=\"white\"><\/path>\n        <\/svg><\/span> <span class=\"is-text\">\u65c5\u3059\u308b\u30b7\u30eb\u30af | \u305d\u308c\u3086\u3051YOKO!<\/span> <\/a>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Project on linking us directly to customers. Our tagline \u201cConnect people &amp; stir the heart.\u201d We have realized that only face-to-face communication at the pop up stores and exhibitions creates new value and new hope for developing another new product. In our integrated system starting from the purchasing of raw materials, almost all of our staff are involved in one item in some way. As the celebration of our 60th anniversary in 2025, the president Yoko Hasegawa has started \u201cSilk &hellip; <span class=\"c-button is-more\">More<\/span><\/p>\n","protected":false},"author":6,"featured_media":0,"parent":12,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SILK ON A JOURNEY - Hasegawa Corporation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hsgwc.co.jp\/en\/features\/silk-journey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SILK ON A JOURNEY - Hasegawa Corporation\" \/>\n<meta property=\"og:description\" content=\"Project on linking us directly to customers. Our tagline \u201cConnect people &amp; stir the heart.\u201d We have realized that only face-to-face communication at the pop up stores and exhibitions creates new value and new hope for developing another new product. In our integrated system starting from the purchasing of raw materials, almost all of our staff are involved in one item in some way. 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