April 1, 2022 Posted in Textile News.
HASEGAWA CORPORATION will continue to strengthen sales of yarn. Sales of
circular knitted jerseys and products are also increasing, but this is
to understand that “the basis of the business is yarn.”
With the aim of expanding sales of washable silk yarn and design yarn,
they are considering holding solo exhibitions in each domestic
production area. The company’s washable silk “Martin” (100% silk)
connects fibers at the molecular level (crosslinking), so whitening is
unlikely to occur even after 30 hand washings.
The number of customers who want to add value to silk is increasing, and
inquiries are revitalizing. They aims to differentiate itself from other
companies by providing abundant color variations and quick delivery. In
addition, they also launch special twisted yarns that cannot be imitated
by other companies, and provide yarns that are a fusion of lily yarn and
molding, which is “unusual”, and yarns that are a combination of
yarn-dyed silk that is stockpiled.
In addition to exhibiting at nine joint exhibitions in 2022, they will
also hold a solo exhibition at the Tokyo exhibition and are considering
holding in production areas such as Niigata, Yamagata, and Osaka.